Tag - Indian Super League

Let’s Football Is It The wake up call for the sleeping giants

I guess all of us have become accustomed with the above slogan thanks largely to Star Sport’s popular ad for the inaugural Indian Super League. I guess in a way it was successful in the sense that it managed tocapture the attention of the Indian audience to a large extent, making ISL the fourth best league in the world in terms of viewership and match attendance beating even the likes of Serie A and the French league amongst others. [...]